Drift Detection for Founders & CEOs
Important commitments
are silently expiring.
Not because you're bad at execution.
Because decisions decay when speed increases.
No setup. No integrations. No credit card.
The invisible problem
Founders and CEOs don't wake up
and decide to lose focus.
Drift happens quietly.
A follow-up slips one week.
A priority fades behind new fires.
A decision stays “temporary” for too long.
Reality changes — but nothing marks the shift.
By the time you notice,
momentum is already lost.
What drift actually looks like
in real startups
These aren't edge cases.
They happen every week.
“We said we'd follow up next week… we never did.”
What happened
You meant to reply.
The calendar moved on.
Two weeks later
- The investor assumed no interest
- The deal went cold
- No one remembers why
The real cost
Nothing broke loudly. It just disappeared.
“We decided to focus on onboarding — but somehow we didn't.”
What happened
The priority never changed.
But the week filled with support issues, feature requests, small fires.
Two weeks later
- No decision reversed the plan
- Focus just… drifted
- Three weeks gone
The real cost
The commitment expired without anyone noticing.
“We said we'd revisit this after a few calls.”
What happened
The decision had a condition.
The condition was never checked again.
Two weeks later
- Months later, context is gone
- The team debates it from scratch
- Time wasted re-deciding
The real cost
Temporary decisions become permanent by default.
“I feel busy, but I don't know what slipped.”
What happened
Tasks moved. Meetings happened. People worked.
But something important didn't.
Two weeks later
- You can't point to when
- You can't name what
- Just a growing unease
The real cost
Drift is invisible until it's already cost you weeks.
Founders and CEOs don't wake up and decide to lose focus.
Drift happens quietly — then compounds.
The real problem isn't bad decisions
It's drift you don't notice until weeks are gone.
A follow-up slips one week.
A priority fades behind new fires.
A decision stays “temporary” for too long.
Reality changes — but nothing marks the shift.
By the time you notice,
momentum is already lost.
This is why founders and CEOs feel out of control
Not because they don't plan.
But because nothing watches for drift.
Most tools track activity. None track:
- What you committed to
- How long it's been active
- Whether reality still matches intent
So commitments quietly expire.
How Founder Control works
Detect drift early
Before it costs you weeks. Before trust erodes. Before decisions have to be re-made.
Set priorities intentionally
A small number of things that truly matter right now. Not tasks. Direction.
Explicit commitments, not implicit assumptions.
Decisions become commitments
When you decide something that matters, it's captured with context: what you decided, why it mattered, how long it should hold.
Nothing stays "temporary" forever.
Updates capture reality changing
As the week unfolds — replies, blockers, new signals, unexpected events — reality is recorded, not assumed.
The gap between intent and reality becomes visible.
Drift is detected automatically
The system compares what you intended vs. what actually happened. Mismatches surface before they compound.
- Commitments past their window
- Priorities contradicted by updates
- Decisions never revisited
- Focus shifting without explicit choice
Weekly brief makes drift visible
Once a week, you see which commitments are at risk, what quietly slipped, what no longer deserves attention, and what you must not ignore next.
No dashboards. No noise. Just clarity where it matters.
What this prevents
The invisible costs that compound over months.
Missed follow-ups
That investor, that candidate, that partner — no longer slipping through.
Forgotten obligations
Commitments you made stay visible until they're completed or consciously dropped.
Focus pulled to the wrong things
Important but not priority. You decided X first — the system reminds you before Y takes over.
Re-deciding the same things
Past decisions with context intact, so you don't debate from scratch.
Weeks lost to invisible drift
Misalignment surfaces early, when it's still easy to correct.
The feeling that control 'just fades'
Replaced with clear visibility into what's holding and what's slipping.
Most leaders don't realize the cost until they add it up.
One recovered deal covers a year of Founder Control.
What Founder Control is
For the things only you are responsible for remembering.
It is
- A system that remembers your commitments
- A way to detect drift early
- A weekly reset that protects momentum
- A personal tool for founder-level thinking
It is not
- Task management
- Team coordination
- Another productivity app
- A dashboard full of metrics
This is for founders and CEOs only.
For high-stakes commitments that can't afford to silently expire.
Built for founders & CEOs who feel this
If this doesn't resonate, this tool probably isn't for you.
This is for you if
- You make high-impact decisions weekly
- You've said "we'll come back to this" too many times
- You've felt priorities drift without noticing when
- You've lost deals or opportunities to silent neglect
- You want fewer blind spots — not more tools
This is not for you if
- You need team task tracking
- You want metrics dashboards
- Your main problem is execution speed, not clarity
- You prefer to operate on pure instinct
- You don't make commitments that could be forgotten
Built on trust, not surveillance
Founders and CEOs share sensitive thinking here. We treat that seriously.
Your data stays yours
Your priorities, decisions, and reflections are private. We don't share, sell, or train on your data.
No one else sees this
This is a personal tool. There's no team view, no manager access, no investor dashboard.
Delete anytime
You can export or delete everything with one click. No lock-in, no questions.
Try it for a week
No setup. No integrations required. No credit card.
Just see whether anything important would have slipped without it.
Founder Control
Prevent drift before it compounds.